Why the Best Agency of Digital Marketing Uses Video

An agency of digital marketing often prioritizes video content because data consistently shows it is the most effective medium for capturing attention and driving user action. As of 2025, video content accounts for approximately 82% of all global internet traffic according to data from Linearity and DemandSage. This shift in how people consume information means that any agency of digital marketing must integrate video into its core strategy to remain effective.

Video functions differently than static text or images. It combines visual and auditory stimuli, which can lead to higher information retention and stronger brand recall. Statistics from Idomoo indicate that people are 58% more likely to purchase from businesses that use next-generation video formats. By producing video content, an agency provides its clients with a tool that meets the specific expectations of modern consumers.

Statistical Drivers for Video Integration

The shift toward video is supported by measurable performance metrics. Wyzowl reports that 93% of marketers achieved a positive return on investment (ROI) from their video marketing efforts in late 2024 and early 2025. This high success rate explains why 95% of video marketers now consider video a key part of their overall strategy.

Revenue growth is another factor. Companies that utilize video marketing grow their revenue 49% faster than those that do not, according to reports from Yans Media. This growth occurs because video addresses the entire marketing funnel. It builds awareness at the top and facilitates conversions at the bottom.

Consumer preference also dictates this strategy. Research from HubSpot shows that 89% of consumers want to see more video content from brands. When a user is presented with a choice between reading a text-based article and watching a short video to learn about a product, 78% choose the video. Only 9% of consumers prefer text-based articles for the same purpose. An agency of digital marketing responds to these numbers by shifting resources away from traditional static media and toward video production.

Improving Search Engine Performance through Video Content

Video production directly affects how a website performs in search engine results pages. Google and other search engines prioritize rich media that provides value to users. According to Amra & Elma, blog posts that include videos are 53 times more likely to rank on the first page of Google results than posts containing only text.

The inclusion of video content increases organic traffic from search engines by 157%. This happens because video assets are indexed in several ways. They appear in standard search results, the "Videos" tab, and often as featured snippets. An agency of digital marketing uses these multiple entry points to increase a client’s visibility.

Dwell Time and User Retention

Dwell time refers to the amount of time a visitor spends on a website after clicking a link in search results. It is a signal to search engines that the content is relevant and high-quality. Sites that feature video content see users spend 88% more time on their pages compared to sites without video.

When a visitor watches a two-minute explainer video, they stay on the page longer than they would if they were skimming a few paragraphs of text. This increased engagement reduces bounce rates. Lower bounce rates and longer dwell times tell search algorithms that the page satisfies the user's search intent, which can lead to higher rankings over time.

Enhancing Search Result Visibility with Rich Snippets

Video thumbnails in search results act as a visual hook. They differentiate a link from the surrounding text-only listings. Salesforce data indicates that videos can improve click-through rates (CTR) from search results by 65%. A higher CTR means more traffic for the same ranking position.

Agencies use technical SEO to ensure these videos are properly understood by search engines. They implement schema markup, provide accurate transcripts, and create descriptive titles. These actions allow search engines to display "key moments" from the video directly in the search results, giving users a preview of the content before they even click.

Video as a Tool for Conversion and Lead Generation

The primary goal of most marketing campaigns is to generate leads or sales. Video content is highly persuasive in this regard. Wyzowl finds that 87% of people have been convinced to buy a product or service after watching a brand's video.

Video content removes friction from the buying process. It allows a potential customer to see a product in action, understand its scale, and witness its benefits in a real-world context. This clarity reduces the perceived risk of a purchase. An agency of digital marketing uses different video formats to move prospects through the decision-making process.

The Role of Product Demonstrations and Explainer Videos

Explainer videos are short, informative pieces that break down complex products or services. They are highly effective for lead generation. According to HubSpot, 97% of marketers report that explainer videos help users better understand their offerings.

When a consumer understands exactly how a service works, they are more likely to convert. Landing pages that include an explainer video see conversion rates that are 86% higher than pages without them. Furthermore, these videos can reduce product returns by as much as 35% because the customer has a clearer expectation of what they are buying.

Video Testimonials and Social Proof

Testimonials in video format are more credible than written quotes. Seeing and hearing a real customer share their experience builds trust. Wistia reports that 60% of businesses now produce video testimonials as part of their strategy.

These videos provide social proof that is difficult to replicate with text. They capture the emotion and sincerity of a satisfied client. In the B2B sector, 93% of buyers state that video content is an important way to foster trust during the procurement process. An agency of digital marketing collects and produces these testimonials to establish authority for their clients.

Platform-Specific Video Strategies

Different platforms require different video approaches. A successful agency of digital marketing does not use a one-size-fits-all model. Instead, it tailors content to the specific environment where the audience spends time.

YouTube as a Search Engine

YouTube is the second-largest search engine in the world, with over 2.49 billion monthly users as of 2024. It is the primary platform for long-form content, tutorials, and educational series. Approximately 80% of customers start their purchase journey by watching YouTube videos related to the product.

An agency uses YouTube to build a library of "evergreen" content. These are videos that remain relevant for years and continue to drive traffic and leads long after they are published.

LinkedIn for B2B Engagement

LinkedIn has become a significant platform for video marketing, particularly for B2B companies. LinkedIn reports that video posts earn three times more engagement than text-only content. In 2025, 70% of video marketers use LinkedIn, making it a primary channel for professional networking and lead generation.

Videos on LinkedIn often focus on thought leadership, industry insights, and company culture. They are designed to reach decision-makers who are looking for professional solutions.

Short-Form Content on TikTok and Instagram

Short-form video is defined as content under 60 seconds. Platforms like TikTok, Instagram Reels, and YouTube Shorts have seen a 75% increase in consumption globally. Two out of three consumers find short-form videos to be the most engaging type of content.

These platforms prioritize discovery. An agency of digital marketing uses short-form clips to reach new audiences who may not yet be familiar with a brand. The goal is to capture attention within the first few seconds and encourage the viewer to visit a profile or website for more information.

Behavioral Shift Toward Mobile Viewing

The way people access video content has changed. Approximately 75% of all video viewing now occurs on mobile devices. This shift requires a specific technical approach. Videos must be optimized for vertical viewing and small screens.

Many users watch videos in public places without sound. Facebook Business reports that 85% of mobile videos are watched on mute. This makes captions and on-screen text a requirement for any video campaign. An agency of digital marketing ensures that all video assets are accessible and understandable even when the audio is turned off. Failing to include captions can result in a significant loss of engagement.

Cost-Effectiveness and Longevity

While video production requires an initial investment, its long-term value is often higher than other media. A single high-quality video can be repurposed into multiple assets. A five-minute interview can be cut into several 30-second clips for social media, a series of still images, and a written transcript for a blog post.

This "content atomization" allows an agency to get more value out of a single production day. Furthermore, digital video ad spend reached $176.63 billion in 2024, reflecting the market's confidence in the medium's cost-effectiveness.

As technology advances, the barriers to entry for video are lowering. Many effective videos are now shot using high-end smartphones and edited with cloud-based tools. This allows an agency of digital marketing to produce high volumes of content without the prohibitive costs associated with traditional television commercials.

Future Trends in Video Marketing

Marketing strategies are currently incorporating AI and personalization. According to Idomoo, personalized videos are 3.5 times more likely to make someone become or stay a customer. These videos use data to address the viewer by name or show products relevant to their specific browsing history.

Interactive video is also growing. These are videos where the viewer can click on items within the frame to see more details or make a purchase. Interactive content sees a 200% increase in engagement compared to standard video. An agency that stays updated on these technologies ensures that its clients do not fall behind as consumer expectations continue to rise.