Paid Media
Stop donating money to Google and Meta. We build algorithmic ad campaigns that print profit. Precision targeting, killer creative, and ruthless optimization.
- Lower CPA
- Higher ROAS
Paid media isn't about "getting your name out there." It's about acquiring customers for less than they are worth. If you can't track the ROI to the penny, you're gambling, not investing. Zouhall's media buyers are effectively day traders for your business. We manage campaigns across Google, Meta, LinkedIn, and TikTok with a single goal: Profit. We test thousands of creative variations and audience segments to find the winning formula that scales. We don't care about "likes." We care about the "Purchase" event firing in your analytics.
Specialization
Google Ads
Search and display ads.
Meta Ads
Facebook and Instagram ads.
LinkedIn Ads
B2B lead generation.
TikTok Ads
Viral video advertising.
Conversion Rate Optimization
Squeezing more value from existing traffic.
Process
Audit & Setup
Week 1We fix your tracking pixel, audit past performance, and set the foundation.
- Pixel Audit
- CAPI Setup
- Account Structuring
- Audience Building
Creative Strategy
Week 1-2We develop the angles and production of the ad creatives.
- Messaging Angles
- Ad Copywriting
- Video/Image Design
- Offer Review
Launch & Learn
Weeks 3-4We go live with initial tests to gather data and identify winners.
- Campaign Launch
- Bid Strategy Testing
- Audience Testing
- Data Gathering
Scale & Optimize
OngoingWe cut the losers and scale the budget on the winners.
- Budget Scaling
- Creative Refresh
- Retargeting Setup
- ROAS Optimization
Outcomes
For every $1 in, our e-comm clients get $4.50 out.
Optimizing the funnel dropped cost per lead significantly.
We have seen it all at high volume.
We know how to scale spend without crushing efficiency.
Stack
Ad Platforms
- Google Ads
- Meta Ads
- TikTok Ads
Analytics
- GA4
- Triple Whale
- Northbeam
- Hyros
Creative
- Canva
- Adobe CC
- CapCut
Automation
- Zapier
- Revealbot
Selected Work
Old Fashioned Club
Scaling a young fashion store into a digital pure-player
European Union
Digital Campaign for Institutional Communication