Healthcare
Digital growth for health & wellness.
Healthcare marketing requires a special touch: HIPAA compliance, patient trust, and the complexity of medical services. We help healthcare providers, medspas, and health tech companies grow—building patient acquisition systems that work within regulatory frameworks.
Key Results
Compliance
Healthcare is personal. People searching for medical services aren't looking for the flashiest brand—they're looking for someone they can trust with their health. This creates unique marketing challenges: how do you stand out while maintaining professionalism? How do you scale without losing the personal touch?
We've helped healthcare organizations from single-location practices to multi-state health systems. We understand HIPAA's marketing implications, the importance of provider directories, and the local SEO dynamics that determine whether patients find you or your competitor.
Our healthcare practice combines compliant marketing strategies with genuine patient experience optimization. We don't just drive more appointments—we help practices build the kind of reputation that generates word-of-mouth for decades.
Challenges
HIPAA Marketing Restrictions
Patient data can't be used for targeting. Testimonials require consent. Email needs extra care.
Local Competition Intensity
Healthcare is local. Competing against established practices with decades of reputation.
High No-Show Rates
Patients book and don't show. Empty slots are lost revenue.
Complex Service Explanation
Medical procedures are complex. Patients don't understand options.
Review & Reputation Vulnerability
One bad review can tank a practice. Responding is delicate.
Solutions
Local SEO
Approach
Comprehensive local SEO: GMB optimization, citation building, review generation strategy, location pages for each service area.
Outcome
#1 local pack for 12 target keywords. New patient inquiries up 280%.
AI Automation
Approach
HIPAA-compliant AI agents for appointment reminders, confirmation, and easy rescheduling. Integration with practice management software.
Outcome
No-show rate dropped from 23% to 8%. Staff time on phone reduced 80%.
Website Development
Approach
Modern, mobile-first design. Online booking integration. Provider profiles with credentials. Patient education content.
Outcome
Online booking increased 3x. Website generating 65% of new patients.
Content Marketing
Approach
Educational content strategy: procedure explainers, before/after galleries (with consent), FAQ pages targeting patient questions.
Outcome
Organic traffic up 200%. Patients arriving more informed, consultations more efficient.
Success Stories
Challenge
Invisible in local search. Competitors dominating despite inferior services.
Result
Comprehensive local SEO campaign. #1 for "medspa + city" across 5 locations. Revenue doubled in 12 months.
Challenge
No-shows costing $400k/year. Staff spending hours on reminder calls.
Result
Deployed HIPAA-compliant AI reminder system. No-shows dropped 65%. Staff reallocated to patient care.
Services
FAQ
How do you ensure HIPAA compliance in marketing?
We never touch protected health information in our marketing work. All patient data stays in your systems. Our AI tools are designed for HIPAA compliance—no PHI in training data, BAAs where required, audit trails for all interactions.
Can you help with patient reviews?
Yes. We implement ethical review generation systems—making it easy for satisfied patients to leave feedback. We also help with review response strategies that are professional and compliant. We never fake reviews or violate FTC guidelines.
Do you work with elective vs. medical-necessity practices?
Both. Elective (cosmetic, dental) allows more aggressive marketing. Medical-necessity (orthopedics, primary care) requires more educational approaches. We adapt strategy to your specialty and regulatory environment.
How do you handle multi-location practices?
We build scalable local SEO frameworks: location-specific pages, individual GMB profiles for each location, centralized reputation management, and location-performance tracking. Works for 2 locations or 200.