Fintech
Growth for financial innovation.
Fintech requires a delicate balance: move fast and break things doesn't work when you're handling people's money. We help fintech companies scale responsibly—building trust through design, acquiring users through content, and automating compliance without killing conversion.
Key Results
Compliance
Financial services are being rebuilt from the ground up. Legacy banks are losing market share to apps built by small, agile teams. But scaling a fintech comes with unique challenges: regulatory complexity, trust barriers, and the need for institutional-grade security while maintaining startup speed.
We've worked with fintech companies from seed stage to post-IPO. We understand the difference between marketing a checking account and marketing a DeFi protocol. We know that trust is the primary conversion factor, and that compliance isn't a checkbox—it's a competitive advantage when done right.
Our fintech practice brings together growth marketing expertise with a deep understanding of financial services. We build systems that acquire customers profitably while never compromising on security, compliance, or user trust.
Challenges
Trust & Credibility Gap
Users hesitant to trust new financial apps with their money. Brand unknown.
Regulatory Complexity
Marketing claims need legal review. Disclosures required. Compliance slows everything.
Fraud & Security Concerns
Bad actors target fintech. Security incidents kill companies.
Complex Products
Financial products are inherently complex. Users don't understand terms.
CAC in a Crowded Market
Neobanks, payment apps, and investment platforms all competing for attention.
Solutions
Brand & Website
Approach
Build institutional-grade brand identity. Design site to convey security and stability. Social proof, security badges, compliance messaging.
Outcome
Conversion improved 3x. Users specifically cite "trustworthy design" in surveys.
SEO & Content
Approach
Build content hub around financial education. Target informational and commercial keywords. Establish thought leadership.
Outcome
Organic driving 45% of account openings at $12 effective CPA vs $80 paid.
AI Automation
Approach
Deploy compliant AI agents handling account questions, document collection, and onboarding guidance.
Outcome
Support volume reduced 70% while maintaining compliance. Faster onboarding.
Website Development
Approach
Streamline application flow. Progressive disclosure. Auto-fill from banking APIs. Mobile-first design.
Outcome
Application completion rate improved from 34% to 78%.
Success Stories
Challenge
Beautiful product but nobody trusted them. Conversion was 0.8%.
Result
Rebuilt brand with institutional gravitas. Redesigned site with security-first messaging. Conversion jumped to 3.2%.
Challenge
Onboarding required 23 steps. Drop-off at every stage. Compliance team blocking improvements.
Result
Worked with legal to streamline flow while maintaining compliance. Progressive profiling. 23 steps became 7. Completion rate tripled.
Services
FAQ
How do you handle fintech compliance in marketing?
We work closely with your legal/compliance team from day one. We understand required disclosures, rate advertising rules, and UDAAP considerations. Our creative process includes compliance review gates so nothing goes live that shouldn't.
What security measures do you implement?
We follow SOC 2 standards for any data handling. All integrations use encrypted connections. We never store sensitive financial data—that stays in your secure infrastructure. We can provide security documentation for your compliance reviews.
Do you work with crypto/DeFi companies?
Yes, with appropriate compliance considerations. We understand the regulatory landscape for digital assets and can help position crypto products for mainstream adoption while navigating SEC/CFTC considerations.
How do you build trust for a new fintech brand?
Trust is built through multiple signals: institutional design quality, clear security messaging, social proof from credible sources, transparent communication, and excellent support. We address each layer systematically.