©
2024
Brand positioning
Visual Identity
The Challenge
As a young player in the luxury second-hand market, Old Fashioned Club faced the pressure of standing out in a space dominated by established global platforms. They needed to build trust, visibility, and growth quickly without losing the premium essence of their brand.
• Competing against large international resale platforms with strong digital dominance. • Limited online presence and fragmented tools that held back growth. • The need for a premium e-commerce platform that matched their positioning. • Building credibility fast to attract both local and international audiences. • Creating consistent communication to strengthen community and customer loyalty.
The Solution
Zouhall became Old Fashioned Club’s end-to-end digital partner, shaping both the technical foundation and the growth strategy. The goal was not only to build a premium e-commerce experience but to establish the brand as a trusted destination in the competitive luxury resale market.
• Multilingual e-commerce platform optimized for trust, speed, and conversions. • SEO & content strategy to build long-term visibility in luxury resale searches. • SEA and social media ads to drive targeted traffic and qualified buyers. • Social media management for consistent storytelling, visuals, and community engagement. • Email marketing & automation to boost retention and repeat sales. • Strategic advisory to align digital growth with business goals.
Marketing website
The Process
The luxury resale market is competitive, with global players dominating online visibility. Old Fashioned Club needed to establish credibility fast, stand out with a premium digital identity, and build systems that would allow them to expand internationally while nurturing local loyalty.
Through extensive stakeholder interviews and AI industry research, we developed messaging frameworks that translate complex capabilities into clear benefits. The platform design emphasizes transparency and interpretability, showing users how AI reaches its conclusions. We also created comprehensive guidelines for communicating technical concepts across different audience sophistication levels.
By the numbers
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