Logistics
Growth for supply chain & delivery.
Logistics companies move the world—but most are invisible online. We help freight, warehousing, last-mile delivery, and supply chain tech companies build digital presence that generates qualified leads and establishes market authority.
Résultats Clés
Conformité
The logistics industry is massive but digitally underserved. Most logistics companies have websites from 2010 and marketing strategies from 1990. They rely on relationships, trade shows, and word of mouth. But buyers are changing—procurement teams now research online before reaching out.
The opportunity for logistics companies willing to invest in digital is enormous. Search competition is surprisingly low. Content marketing in the space is minimal. The companies building digital assets now will own their categories for years.
We work with logistics companies from regional trucking operations to global 3PLs. We understand the complexity of logistics services, the long B2B sales cycles, and the importance of credibility signals like certifications, customer logos, and case studies.
Défis
Invisible Online Presence
No digital marketing. Website is a brochure. Competitors equally poor.
Commodity Perception
Shippers see logistics as a commodity. Price-driven decisions.
Long, Complex Sales Cycles
Enterprise logistics contracts take 6-18 months. Multiple stakeholders.
Trade Show Dependency
Most leads come from industry events. Expensive and time-bound.
Driver/Carrier Recruitment
Driver shortage is industry crisis. Recruiting is competitive.
Solutions
SEO & Content
Approche
Service pages for each capability. Location pages for markets served. Thought leadership on supply chain trends.
Résultat
First page rankings for 80+ service terms. 400% increase in organic leads.
Website Development
Approche
Modern, enterprise-grade website. Case studies, certifications, and capabilities clearly presented. Quote request functionality.
Résultat
Website inquiries up 250%. Deal cycle shortened as prospects arrive educated.
AI Automation
Approche
AI-powered quote intake gathering shipment details 24/7. Automated routing to appropriate team. Instant acknowledgment.
Résultat
Quote response time from 24 hours to 15 minutes. Win rate improved 35%.
Paid Media
Approche
LinkedIn targeting logistics decision makers. Google Ads for high-intent searches. Retargeting trade show contacts.
Résultat
Digital channels now drive 40% of pipeline. Cost per lead 60% lower than events.
Succès
Challenge
Website hadn't been updated in 8 years. Zero organic traffic. 100% referral dependent.
Result
Complete digital transformation: new website, SEO program, LinkedIn presence. Now generating 30+ qualified leads/month from digital.
Challenge
Losing deals because competitors responded to quotes faster.
Result
Implemented AI quote intake + automated follow-up. Response time dropped to under 10 minutes. Close rate improved 40%.
Services
FAQ
Do you understand logistics industry terminology?
Yes. Our team has worked extensively in logistics. We understand LTL vs FTL, intermodal, drayage, cross-docking, last-mile, and supply chain terminology. We write content that resonates with logistics professionals, not marketing fluff.
How do you help with carrier/driver recruitment?
We build recruitment landing pages optimized for driver searches, run targeted campaigns on platforms where drivers research opportunities, and create content that positions your company as an employer of choice.
What about trade shows—should we stop?
Trade shows still have value for relationship building. But they shouldn't be your only lead source. We help you amplify trade show presence digitally: pre-event campaigns, post-event nurture, and year-round content that maintains visibility.
How long until digital marketing pays off in logistics?
Logistics has long sales cycles, so patience is required. SEO gains typically show by month 4-6. Paid campaigns can generate leads quickly, but deals take months to close. Plan for 6-12 months to see meaningful pipeline impact.