Crypto & Web3
Growth for decentralized future.
Web3 projects face unique challenges: regulatory uncertainty, trust deficits, and a technically sophisticated audience. We help blockchain projects, DeFi protocols, and crypto companies build communities, acquire users, and establish credibility in a skeptical market.
Key Results
Compliance
The Web3 space is simultaneously the future of the internet and a reputational minefield. Every week brings news of hacks, rugs, and regulatory crackdowns. The projects that will win are those that can establish trust, demonstrate utility, and build genuine communities—not pump-and-dump speculation.
We approach Web3 marketing differently than traditional crypto agencies. We're not here to pump your token. We're here to build sustainable growth: organic search presence, credible content, community infrastructure, and conversion systems that work.
Our Web3 practice combines crypto-native understanding with growth marketing rigor. We know the difference between DeFi and CeFi, understand tokenomics, and can speak to both degen traders and institutional allocators. But we also bring discipline from traditional growth marketing: measurable outcomes, sustainable channels, and brand-building for the long term.
Challenges
Trust & Credibility Crisis
Post-FTX, Luna, and countless rugs, crypto has a massive trust problem.
Regulatory Uncertainty
SEC, CFTC, and global regulators actively investigating. Rules unclear.
Paid Advertising Restrictions
Meta, Google, Twitter all restrict crypto ads. Many platforms ban entirely.
Community Management Scale
Discord and Telegram communities can have 100k+ members needing support.
Technical Audience
Web3 users are technically sophisticated. They read smart contracts.
Solutions
SEO & Content
Approach
Educational content targeting mainstream queries. Protocol documentation. Comparison and explainer content building organic traffic.
Outcome
Organic traffic up 500%. Non-crypto native users discovering protocol.
AI Automation
Approach
AI agents in Discord/Telegram handling common questions 24/7. Scam detection and prevention. Onboarding guidance.
Outcome
80% of community questions handled by AI. Scam attempts blocked automatically.
Website Development
Approach
Web3-native experience: wallet connection, clear tokenomics presentation, security audit visibility. Fast and functional.
Outcome
Wallet connection rate improved 3x. User onboarding completion doubled.
Brand & Positioning
Approach
Distinctive brand that stands out from generic Web3 aesthetics. Clear positioning on what makes you different.
Outcome
Brand recognition improved. Community growth 200%+ YoY.
Success Stories
Challenge
Strong tech, weak marketing. Community stagnant. TVL declining despite good product.
Result
Rebuilt brand, launched content strategy, implemented AI community management. TVL 3x in 6 months. Community grew 150%.
Challenge
Technical documentation was only marketing. Developers couldn't find them.
Result
SEO-optimized developer content. Integration guides ranking for key terms. Developer signups up 400%.
Services
FAQ
How do you handle crypto advertising restrictions?
We focus on channels where crypto advertising is permitted or not needed: organic search, content marketing, community building, and influencer relationships. Some paid channels are available with proper compliance—we navigate these carefully.
Do you understand DeFi/NFT/L2 technical details?
Yes. Our Web3 team includes people who've built in the space. We understand smart contracts, tokenomics, AMMs, bridges, and the technical substrate. We can speak to both retail users and sophisticated crypto natives.
How do you approach token marketing without crossing regulatory lines?
We focus on utility and technology, not investment returns. We never make price predictions or guarantees. We work with legal counsel to ensure all marketing is compliant with current regulatory guidance.
Can you help with community building from scratch?
Yes. We've launched communities from zero to 50k+ members. This includes Discord/Telegram setup, moderation frameworks, engagement programs, and growth tactics that attract genuine community members, not bots.