Clinique Ophtalmologique de Tunis
Clinique Ophtalmologique de Tunis, a leading eye care clinic, partnered with 1337 Digital Studio, now Zouhall, to revitalize their digital presence and boost patient engagement. Our comprehensive strategy included a professional photoshoot, rebranding, social media management, a 360° virtual tour, a multilingual website, and a custom CRM solution. These enhancements successfully modernized the clinic's visual identity, expanded their online reach, and streamlined their lead generation process, resulting in increased trust, credibility, and patient conversion. www.cliniqueophtalmo.com
01 Problem
Clinique Ophtalmologique de Tunis faced several challenges related to their digital presence, including difficulties in effectively utilizing online platforms, keeping their online presence up-to-date, and establishing a strong reputation management strategy. Consequently, the clinic missed opportunities to attract new patients and build trust with their existing client base through digital channels.
02 Approach
To address these challenges, our digital agency partnered with Clinique Ophtalmologique de Tunis to enhance their online presence and better connect with patients through digital channels. Our approach involved several key initiatives, such as conducting a professional photoshoot, undertaking a rebranding process, managing the clinic's social media channels, and creating a 360° virtual tour of the clinic.
03 Solution
Professional Photoshoot: We conducted a professional photoshoot to create high-quality images for the clinic's website and social media channels. The resulting images showcased the clinic's services and atmosphere, improving their online presence and providing visually appealing content for patients to engage with.
Rebranding Process: We redesigned the clinic's logo and visual identity to modernize their brand and better communicate their values and mission. The rebranding improved the clinic's online presence, built trust with patients, and helped them stand out in a competitive market.
Social Media Management: We managed the clinic's social media channels, creating engaging content and implementing targeted advertising campaigns to connect with patients on Facebook and Instagram. This improved their online presence, reached a wider audience, and allowed the clinic to showcase their services and expertise.
360° Virtual Tour: We created a 360° virtual tour of the clinic, providing an interactive and immersive experience for potential patients to learn about the clinic's facilities and atmosphere. This innovative feature helped differentiate the clinic from competitors, improved their online presence, and built trust with potential patients.
Multilingual Website: We developed the clinic's website in multiple languages to cater to a diverse patient base and enhance accessibility. This allowed the clinic to reach a broader audience and better serve the needs of their international patients.
CRM Solution: We built a custom CRM solution for the clinic to efficiently manage online prospects and streamline their lead generation process. This enabled the clinic to better handle and track patient inquiries, improve their response times, and ultimately convert more prospects into patients.
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